Lars Arboleda

I craft B2B marketing content that will delight your prospects and customers and turn them into your brand's raving fans.

Freelance B2B writer for SaaS and tech brands.

Boring SaaS? Not on my watch. I simplify complex software into stories that connect with decision-makers and help you hit your content marketing goals. I bring 14 years of experience as a B2B writer, including 7 specializing in SaaS, martech, and e-commerce. My work includes collaborations with GrowSurf, NapoleonCat, VIXY Video, k-ecommerce, and Liquid Web.




"We needed to generate SEO-driven content for our B2B SaaS blog to drive more traffic and leads. The key requirements were to follow our technical guidelines and content briefs. It was great working with Lars as he was able to deliver upon this with great research-backed articles and our content velocity shot up! Ultimately, we were able to drive more traffic through our SEO strategy and I can't recommend Lars enough!"

.Kevin Yun, Founder at Growsurf

"Lars has a rare talent for creating content that strikes the perfect balance between engaging storytelling and technical precision. His articles were not only captivating and insightful but also meticulously optimized for SEO, helping us achieve our visibility and traffic goals. Whether tackling complex topics or crafting conversational pieces, Lars delivered with accuracy, creativity, and an impeccable sense of the audience's needs."


Jasiek Pokrop, SEO Manager at NapoleonCat

The Blogsmith •

Sales Funnel Stages: How To Develop Content for Each Stage

B2B buyers don’t make impulse buys. Considering every investment they make is scrutinized for the value it returns, can you blame them for taking their time to make a purchase decision?

Investing in content marketing will help you earn their trust. After all, a 2022 Demand Gen Report discovered that 55% of B2B buyers rely more on content to research and make purchasing decisions than they did in 2021.

But for your content marketing strategy to lead them along a path that ends in a purchase, yo
k-ecommerce •

Ecommerce Replatforming: When and How to Replatform Your B2B Ecommerce Store

B2B ecommerce is becoming more complex by the day. As technology evolves, so do customer expectations. With AI-powered chatbots, data-driven personalization, and digital commerce here to stay, customers want their shopping experiences faster, more convenient, and more secure.

Keeping up with technology and customer preferences is vital to survive and thrive. As most B2B ecommerce organizations (around 28%) see themselves at the middle stage of ecommerce maturity, there’s still plenty of opportunity to gain a competitive advantage.

But your online store is only as mature as the ecommerce platform that powers it. If it fails to satisfy customers and fulfill your business needs and goals, an ecommerce replatforming might be necessary.

This guide explores the signs indicating it’s time for an ecommerce replatforming and the factors to consider while choosing a new ecommerce platform.
Liquid Web •

Why use public cloud hosting for your business

For businesses that wish to adapt quickly to the changing needs and demands of the modern business landscape, owning and managing an in-house IT infrastructure can feel burdensome. Besides making upfront investments to push business initiatives, you need to continually hire, train, and manage IT staff to maintain and troubleshoot your data centers.If you’ve been having similar struggles, the idea of moving to the public cloud might have crossed your mind. And why not? According to a recent Stati...
The Blogsmith •

Video SEO Best Practices: 10 Strategies To Increase Video Views

If you want your marketing efforts to produce tangible results, one of your best options is publishing videos. Most marketers will back that statement, at least according to a 2023 survey by Wyzowl. Here are the survey’s most telling results about video marketing:
• 95% of marketers said it helped increase brand awareness.
• 87% said it was effective at boosting sales. However, you can only enjoy these benefits if the right viewers are seeing your videos. This is where video search engine optimi
NapoleonCat •

What Does Reach Mean On Instagram? [And How To Track It Daily]

Want to know how to run a successful Instagram marketing strategy? You need to know what Instagram reach means, for starters.

Chances are you know that already, but have no idea how to make heads or tails of what reach means in relation to your Instagram campaign as a whole.

Either way, if you want to demystify all things about Instagram reach and make a big impact in your brand awareness campaign, you’ve come to the right place.

Instagram reach is the total number of unique users who have se

12 Referral Program Ideas to Get You More Customer Referrals

Need I say it? Referral marketing is the best form of marketing there is.

What better way to spread the word about your brand than to let your biggest fans do the marketing for you?

However, many businesses are still using stale and outdated tactics in their referral marketing campaigns. They don’t go the extra mile, thinking that a great product or service alone can fuel viral word of mouth.

Referral marketing, despite its merits and huge potential as a customer acquisition channel, still ne
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3 Reasons Why Video Transcription is Crucial to your Business - VIXY

You want your videos to generate more views and engagement? You have to make it easier for the right people to find them.

Put another way, your videos need an SEO boost.

Video SEO is a little trickier than your regular SEO. Google, for all its sophisticated algorithms and tons of data, isn’t capable of ‘reading’ or ‘understanding’ what is happening in your videos. Sure, it can “read” words in a blog post or a web copy. But videos? Not a chance (at least not yet).

But what if you add transcrip
Medium •

4 Crucial Tips to Optimize Your WordPress Site's Speed

These days we can get access to nearly every type of information in the blink of an eye. We can communicate — either through text or video sessions or what-have-you — with people from any part of the globe in real-time.

People are now used to getting their quick fixes, and they’re likely to prefer people or things or places that don’t make them wait.

In fact, Amazon conducted a study showing that every second of delay makes them lose 1 percent of revenue. That’s a lot of money. However big or

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