Lars Arboleda

Hey! I’m Lars, a freelance B2B content writer based in the Philippines. I have over 16+ years working in the content industry. In 2016, I became obsessed with B2B tech and never looked back.

These days, I focus on helping SaaS, martech, and ecommerce brands turn complex solutions into clear, engaging blog content — you know, the kind that grows reach, conversions, and revenue.

So, what are we dealing with?

The content landscape has shifted. With too much content being published out there (thanks, AI), brands are struggling to cut through the noise.

But there lies the opportunity: While attention and trust are harder to come by, they’re even more powerful when earned.

Why work with me?
That’s why I ground my content efforts in a strategy that aligns your messaging, your narrative, and your customer’s decision journey—so every piece is impactful and moves your audience closer to choosing you.

One client noted my ability to “blend storytelling with technical precision,” while another said my research-driven articles “significantly improved our content velocity.”

These words keep me committed to the work: showing up every day to make complex ideas clearer, sharper, and more useful.

If you need an experienced content partner who can combine strategy, storytelling, and technical precision to deliver measurable results, reach out and let’s make it happen.

C. S. Lewis