Lars Arboleda

B2B ecommerce is becoming more complex by the day. As technology evolves, so do customer expectations. With AI-powered chatbots, data-driven personalization, and digital commerce here to stay, customers want their shopping experiences faster, more convenient, and more secure.

Keeping up with technology and customer preferences is vital to survive and thrive. As most B2B ecommerce organizations (around 28%) see themselves at the middle stage of ecommerce maturity, there’s still plenty of opportunity to gain a competitive advantage.

But your online store is only as mature as the ecommerce platform that powers it. If it fails to satisfy customers and fulfill your business needs and goals, an ecommerce replatforming might be necessary.

This guide explores the signs indicating it’s time for an ecommerce replatforming and the factors to consider while choosing a new ecommerce platform.

For businesses that wish to adapt quickly to the changing needs and demands of the modern business landscape, owning and managing an in-house IT infrastructure can feel burdensome. Besides making upfront investments to push business initiatives, you need to continually hire, train, and manage IT staff to maintain and troubleshoot your data centers.If you’ve been having similar struggles, the idea of moving to the public cloud might have crossed your mind. And why not? According to a recent Stati...

If you want your marketing efforts to produce tangible results, one of your best options is publishing videos. Most marketers will back that statement, at least according to a 2023 survey by Wyzowl. Here are the survey’s most telling results about video marketing:
• 95% of marketers said it helped increase brand awareness.
• 87% said it was effective at boosting sales. However, you can only enjoy these benefits if the right viewers are seeing your videos. This is where video search engine optimi

B2B buyers don’t make impulse buys. Considering every investment they make is scrutinized for the value it returns, can you blame them for taking their time to make a purchase decision?

Investing in content marketing will help you earn their trust. After all, a 2022 Demand Gen Report discovered that 55% of B2B buyers rely more on content to research and make purchasing decisions than they did in 2021.

But for your content marketing strategy to lead them along a path that ends in a purchase, yo

Need I say it? Referral marketing is the best form of marketing there is.

What better way to spread the word about your brand than to let your biggest fans do the marketing for you?

However, many businesses are still using stale and outdated tactics in their referral marketing campaigns. They don’t go the extra mile, thinking that a great product or service alone can fuel viral word of mouth.

Referral marketing, despite its merits and huge potential as a customer acquisition channel, still ne

Want to know how to run a successful Instagram marketing strategy? You need to know what Instagram reach means, for starters.

Chances are you know that already, but have no idea how to make heads or tails of what reach means in relation to your Instagram campaign as a whole.

Either way, if you want to demystify all things about Instagram reach and make a big impact in your brand awareness campaign, you’ve come to the right place.

Instagram reach is the total number of unique users who have se